CHI OMEGA
Chapter Marketing Director
As elected Marketing Director for Chi Omega at Bucknell University, I organized chapter-wide content shoots and brand events to collect promotional content for recruitment campaigns and philanthropic endeavors. I utilized various video and photo editing softwares including Adobe Photoshop, Canva, and CapCut to create campaign content for the chapter's official Instagram and TikTok profiles, as well as the University's official Panhellenic Instagram.
Official Chi Omega Sisterhood Recruitment Video, 2023
MY FRIEND BETTY SAYS
Digital Marketing Intern
Interning for MFBS Digital Marketing Studio, I helped lead social media training workshops for local business owners and influencers. I also researched industry trends and updates to develop and post weekly content calendars for the studio's official LinkedIn profile. I also helped lead social media training workshops for local business owners and influencers.
TIKTOK
Travel & Day in the Life Content
With my interest in content creation, design, and influencer culture, it has become an exciting hobby of mine to document my personal life, romanticizing the small moments! Over the past 3-4 years I have curated a collection of video diaries on TikTok to look back on and also share with my friends and followers. I feel most creatively inspired during the summer months where I have spent working on the beautiful Nantucket Island. I also enjoyed documenting my experiences traveling during my semester studying abroad and with my family.
Check out my profile!
ISI FLORENCE
Fashion Media
Above are a collection of campaign ads I created for my Fashion Media final project at the International Studies Institute in Florence, Italy. I was tasked with selecting a fashion company and ideating advertisement campaigns that aligned with the company's branding. Using a collection of my own personal images, I created five digital posters to promote the sustainability and environmental protection efforts of the clothing company, Free People.
Also in Fashion Media, I studied the innovations and development of brand identities for major fashion brands throughout history. Attached are the slide decks from my presentations on Dior and Lacoste, analyzing the evolution of each brand within the fashion media world, and the major impacts they each made on society.
